Halo vehicle.html



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The Ford GT, a halo vehicle, for the Ford Motor Company

A halo vehicle, or halo model, is a automotive industry marketing term for an automobile/car or other motor vehicle, designed and marketed to showcase the talents, resources and engineering technology of the manufacturer, to promote a brand, or promote sales of other vehicles within a marque or group of related companies — in other word, to cast a halo effect — creating positive associations related especially to the brand's more pedestrian offerings.

Examples of cars intended to draw a halo effect around their respective brands and similar models include the Dodge Viper, Chevrolet Corvette, Acura NSX, Nissan GT-R, Ford GT, Alfa Romeo 8C Competizione and Audi R8. Similarly, the Bugatti Veyron serves as a halo car for Volkswagen Group (Volkswagen AG), parent company of Bugatti.¹

In a 2006 USA Today article, General Motors Vice Chairman, Bob Lutz called halo cars "shock therapy" for a brand."²

See also

• Marque
• Badge engineering
• Supercar
• Concept vehicle
• Show car

References